HUBLOT
Revolution at Point-of-sales

HUBLOT redefines luxury retail with an innovative interactive display at its Points of Sale. This cutting-edge installation transforms the way customers experience the brand’s timepieces. By simply placing their hand into the designated touchpoint, a high-fidelity holographic projection seamlessly overlays HUBLOT’s signature watch models onto their wrist, creating a hyper-realistic virtual try-on.

Merging advanced holographic technology with motion tracking, the experience allows customers to explore different models, materials, and dial variations in real time, offering a futuristic, touchless engagement with the brand. This not only enhances the in-store experience but also reinforces HUBLOT’s reputation for pioneering innovation in the watch industry.

Through this immersive display, HUBLOT bridges the gap between physical craftsmanship and digital interactivity, providing customers with a seamless, engaging, and unforgettable luxury shopping experience.

Turning product try-on into a magical experience.

Challenge & Solution

Hublot is a globally renowned name in luxury timepieces. However, the sheer diversity of its collection and the near-infinite combinations of materials and designs make it impossible to have every watch physically available at points of sale.

To address this, Hublot sought a solution that was both striking and portable—something that could showcase its products anywhere, from high-profile events to shopping malls, from pop-up stores in airport lounges to international trade fairs. A virtual, immersive experience was the answer, seamlessly blending modernity and technology—core elements of Hublot’s DNA and appeal.

The result was not only visually captivating but also highly effective, generating a significant number of new leads while providing deeper insights into consumer preferences and behavior.

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